What every listing carries
The same fields for every shop, whether or not the owner has ever been in touch. Nothing here is an add-on, and nothing is reserved for shops that pay.
Public rating
The shop's own star score, always shown beside its review count, so a 4.9 from nine reviews reads differently to a 4.7 from three thousand.
Shop name and type
Optical shop, optometrist, eye care centre, sunglasses store or wholesaler, matched to how the shop describes itself rather than how we would.
Phone number
Where the shop publishes one. It is the field people use most, because the price question gets answered by calling, not by reading a website.
Address and website
The street address, and the retailer's own site where either is published — a link out to them, never a booking form of ours.